E1. strive to be good corporate citizens and contribute to the communities in which they do business when formulating corporate policies and management decisions.
E2. strive to improve their professionalism and expertise, as individuals and as an organization, at all times.
E3. will conduct their business with honesty, sincerity, truthfulness and integrity at all times.
E4. understand the keeping of promises and fulfillment of commitments to all parties is important.
E5. comply with the letter and intent of all applicable laws, and will at all times show respect for the property of others.
E6. advise and deal with every customer, in regard to each transaction, as they would wish to be advised and dealt with, were they the customer.
R1. will strive to protect the industry and inform clients against fraud, misrepresentation, and unethical business practices.
R2. must adhere to all federal, state and local laws, including all Federal Trade Commission Guidelines and Bureau of Standard Definitions, as they apply to the jewelry industry.
R3. shall not make statements about a competitor or another member of the industry, or about the competitors or members’ reputation, merchandise or business practices which that member knows to be false, misleading, disparaging or defamatory. Nor shall a member make statements with malice or reckless disregard for whether they are false, misleading, disparaging or defamatory. A member may however, truthfully state his or her opinion whether asked or not, but should fully set forth the basics for this opinion.
R4. merchandise may not intentionally be misrepresented as to its nature, authenticity, and/or origin.
R5. will not engage in any illegal, unethical, false, misleading for deceptive business practices designed to come within the letter of the law but will have the effect of deceiving clients or purchasers.
R6. advertising and selling practices shall be in compliance with the rules and guidelines set forth by the Federal Trade Commission.
R7. whose advertising or promotions offer comparative prices or savings will clearly and conspicuously disclose the basis for those claims, and will be prepared and willing voluntarily to substantiate their claims to a neutral party, if challenged.
R8. fulfill all conditions of their guarantee or service policies, as represented to their customers.
R9. will act in accordance with the spirit and letter of the JA Code of Ethics and Rules of Professional Conduct and Business Practices at all times.
R10.make every effort possible to ensure that we do not deal in the flow of Conflict Diamonds. We have notified our vendors that we will not knowingly deal in conflict diamonds and we have trained the staff of our stores to be as knowledgeable as possible on the issue.
